Objectives:
Research a topic or event and define a specific social audience for the post or story.
Design a cover card that communicates the topic and invites engagement.
Build 4-6 supporting slides, each carrying one idea or data point, keeping the story scannable and swipeable.
Create a data-backed infographic: a chart, graph, or illustrated stat grounded in real data.
Establish a cohesive visual system of fonts, colors, and layout unified across all cards.
Add custom animations of motion applied with intention, not decoration.
Applications: Adobe Photoshop, Adobe Express
Results:
While working on this project, I learned how big a role psychology plays in graphic design. Graphic designers not only have to be skillful technologically and artistically, but also understand how the minds of their audience work. Learning about Gestalt theory and its principles put that into perspective for me.
Objectives and Results descriptions generated by Claude AI.
